Culture

Elon Musk to Disney and Other Studios Who Boycotted X: ‘Go F–k Yourself’

NEW YORK, NEW YORK - NOVEMBER 29: Elon Musk speaks onstage during The New York Times Dealbook Summit 2023 at Jazz at Lincoln Center on November 29, 2023 in New York City. (Photo by Slaven Vlasic/Getty Images for The New York Times)

That’s right. Elon Musk cursed on a live interview just a few hours ago because Disney and other studios boycotted his platform, X.

Musk claims that the public will remember the day major companies (e.g., Disney, Warner Bros., Sony) killed X. He also mentioned that he will document every moment of it.

Musk proudly announced that he has “no problem of being hated.” Additionally, he even called out Disney’s CEO, Bob Iger, to make sure he heard everything he just said.

Below is the live interview courtesy of CNBC TV. The moment Musk curses live starts at the 0:35 timestamp.

Major Companies Have Stopped Using X

PARIS, FRANCE - NOVEMBER 09: General view of the Disney logo during the "Tout Va Bien" Premiere at cinema UGC Normandie at Cinema UGC Normandie on November 09, 2023 in Paris, France. (Photo by Edward Berthelot/Getty Images)
Photo by Edward Berthelot/Getty Images

A few hours before this interview, major news outlets such as IGN and CNN took notice of Warner Bros, Disney, and other major brands’ absence on Twitter. This was largely due to Elon Musk’s post that entertained an antisemitic conspiracy theory back on November 16, 2023. It’s important to note that Musk still hasn’t apologized for this move. In fact, his response could be seen in the title of this article.

Here are the lists of major brands that haven’t posted anything since November 16 and 17.

  • Disney (used to post daily)
  • HBO
  • Warner Bros
  • Sony Pictures
  • Lionsgate

Meanwhile, Paramount and Universal Pictures have also gone dark. Their latest post was back on November 20, 2023.

This isn’t the first time major companies have backed away from supporting X. Last November 6, 2023, PlayStation notified its users about removing X/Twitter integration. X’s recent API changes heavily influenced this move by PlayStation.

Around late October, Ebiquity revealed that only two of X’s clients continued to purchase ads from said platform. This was a major decrease from the 31 brands X had a year ago.

These changes may also be the reason why Twitter will soon charge upcoming users a $1 fee, despite Musk claiming that it’s a strategy to combat bots.

Musk may act tough and even blame these companies for X’s demise, but it’s important to note that both Disney and HBO are posting on X’s competitor, Threads, daily. Meta’s CEO, Mark Zuckerberg, recently shared that the app already has 100 million monthly active users.