Paige Bueckers, the star basketball player from UConn, is the first college athlete ever to sign a contract with Gatorade.
Bueckers is the face of women’s college and really one of the faces of college basketball regardless of gender. Gatorade and the sophomore from UConn have agreed to a multi-year endorsement deal. The goal of the deal is to “drive impact on the women’s game.”
This is not Bueckers’ first experience with the company; she was the Gatorade Player of the Year in high school.
“It was a blessing to win Gatorade Player of the Year in high school, and now it’s truly surreal to be an official member of the Gatorade Family. I know this is just the beginning of our partnership and can’t wait to get back to work with Gatorade to drive impact in the community and on the women’s game.”Paige Bueckers
There is no one better to head this movement than Bueckers, as she is a once-in-a-lifetime talent. After signing a deal with StockX earlier this month, Bueckers is trying to provide NIL (name, image, and likeness) opportunities for other women in the sport.
“My partnership with StockX is about equity and authenticity. It’s about product I love and about shining a light on all the creatives that drive culture. I’m here to celebrate them and, together with StockX, invest in making sure women athletes are prioritized, elevated and recognized for their style and their leadership.”Paige Bueckers
Bueckers is a star athlete wanted by many companies, but she has one goal in mind. She wants to promote women in sports, and she is using her power to do so. As seen in many cases, the life of a female athlete is a lot different than that of a male.
The 5’11 guard averaged 20.5 points, 6.5 rebounds, 5.0 rebounds, 1.5 steals, and 1.3 blocks while shooting over 55% from the field this season. NIL is changing the game of college basketball, and Bueckers is taking advantage of that. If you do not know the name Paige Bueckers, you are missing out.