YouTube Blames Ad Blockers for the Slow Loading Times of Their Videos

ANKARA, TURKIYE - JULY 1: In this photo illustration the logo of 'Youtube' is displayed on a screen in Ankara, Turkiye on June 30, 2023. YouTube will prevent people using ad blockers from watching videos on the platform. (Photo by Arda Kucukkaya/Anadolu Agency via Getty Images)

Users have reported that they’ve experienced an annoying amount of time loading their videos on the popular streaming app YouTube. Moreover, this seems to be prominent in non-Chrome browsers such as Microsoft Edge and Firefox. Many are asking if there is something suspicious going on. Is there a virus, or are their browsers experiencing some kind of malfunction? The answer is simple, yet none the better. YouTube is saying that ad blockers are the reason behind these changes.

As mentioned, a lot of non-Chrome users are reporting this ‘nuisance’, but there are a few who are experiencing it on Chrome as well. This confirms that the problem is not with the user’s browser but rather YouTube itself.

YouTube’s Reason

TV remote control is seen with YouTube Premium logo displayed on a screen in this illustration photo taken in Krakow, Poland on February 6, 2022. (Photo by Jakub Porzycki/NurPhoto via Getty Images)
Photo by Jakub Porzycki/NurPhoto via Getty Images

The platform has already heard of the complaints and issued a response. According to YouTube, they are using such drastic measures to urge their users to turn off these aforementioned ad blockers.

They claim that if people want to watch their videos undisturbed, then it’s best to purchase YouTube Premium, which costs $13.99 a month or $139.99 annually.

“To support a diverse ecosystem of creators globally and allow billions to access their favorite content on YouTube, we’ve launched an effort to urge viewers with ad blockers enabled to allow ads on YouTube or try YouTube Premium for an ad free experience. Users who have ad blockers installed may experience suboptimal viewing, regardless of the browser they are using.”

YouTube said in a statement

It’s important to note that YouTube has done something similar in the past to combat these ad blockers. They’re very adamant about keeping their ads, which isn’t surprising as this is their main way to earn profit and it’ll make their sponsors happy.

Users speculate that the reason behind the targeted video delays is YouTube is still testing these methods or ad blocker detectors on non-Chrome browsers. They are gathering data, and once they’re satisfied, they will implement it across all browsers.

It is safe to say that users aren’t happy, leading to discussions on social media. One user was concerned about how ads are sometimes inappropriate for their children.

byu/Happy_Escape861 from discussion

Users would like it if the ads YouTube is insistently making them watch would remain innocent and safe for all ages.

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