Jrue Holiday to Donate Remaining Salary to Charities and Black-Owned Businesses

February 04, 2016: New Orleans Pelicans guard Jrue Holiday (11) looks to pass the ball during the NBA game between the Los Angeles Lakers and the New Orleans Pelicans at the Smoothie King Center in New Orleans, LA. Los Angeles Lakers defeated New Orleans Pelicans 99-96.
Stephen Lew/Icon Sportswire/Corbis/Icon Sportswire via Getty Images

Jrue Holiday and his wife Lauren Holiday are dedicating the Pelicans guard’s remaining 2019-2020 salary to starting a social justice fund.

The 30-year-old guard’s remaining game checks will likely be about $5.3 million. This money will help launch the Jrue and Lauren Holiday Social Justice Impact Fund, which they made to help mitigate socioeconomic inequalities. Their fund will focus on aiding communities in New Orleans, Los Angeles, and Indianapolis. 

The Pelicans guard told ESPN why he and his wife felt it was pertinent to start their fund in today’s climate, which ultimately inspired them to do so.

Holiday Family Statement

“Honestly when it came down to it, it was me and my wife talking about what we could do to kind of further this movement and progression and being able to help out our community and just being able to help,” Jrue Holiday told ESPN. “We were just kind of sitting in the house, in the bed, thinking about it, and my wife said, ‘I think you should do this and you should do the rest of your salary.’ That’s a great idea. Because we want to make an impact. God has blessed us with so much. We know a couple of things that are important are time and money, and right now, we have both. To be able to give away our money to help further this movement and Black-owned businesses that have taken a hit in COVID-19, to us, it felt like the perfect time and opportunity.”

The Holiday’s will be divvying up their money between Black-owned businesses, non-profits, and initiatives determined to produce equitable outcomes for Black and Brown communities. New Orleans, as well as Los Angeles and Compton, will receive up to $1.5 million each. Indianapolis will get up to $1 million. 

They also will give Another $1 million to Black-owned businesses in 10-plus cities across the country, and $500, 000 to historically Black universities and colleges.

What Inspired This Action

The murder of George Floyd, Breonna Taylor, and others has prompted protests and movements across America. The Holiday’s credit these inspiring ventures for encouraging them to make a difference of their own.

“With everything going on in this world, it made me and my wife realize that we aren’t invested in our community as we feel we should be,” Holiday told ESPN. “This is one of those times to really, even though it’s kind of a kick in the pants, you kind of feel like I should’ve known this or I should’ve been doing this before. But you’re never too late. This is our time to contribute.”

Holiday had previously been ambivalent about participating in the NBA’s restart. He was wary about whether to leave his family during such turbulent times and concerned that basketball would overshadow the Black Lives Matter movement. Fortunately, with the Jrue and Lauren Holiday Social Justice Impact Fund, Holiday will be able to both play and perpetuate the movement.

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