Jonathan Isaac to launch his anti-woke brand ‘UNITUS’ this summer

ORLANDO, FLORIDA - JANUARY 23: Jonathan Isaac #1 of the Orlando Magic looks on during a game against the Boston Celtics at Amway Center on January 23, 2023 in Orlando, Florida. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Mike Ehrmann/Getty Images)

Jonathan Isaac will launch his new brand, UNITUS, this summer.

The 25-year-old made the announcement via his Twitter, in a two-and-a-half-minute-long video. According to Isaac, his brand will focus on bringing people together under the tenets of God and country.

Additionally, “freedom” is the foundation of UNITUS. While Isaac acknowledges that all sports apparel companies have freedom, he claims that they use it to malign Christian and conservative beliefs. Therefore, he strives to make his brand an outlet for those who feel outcasted by sports establishments.

“UNITUS is a sports and apparel company and the bases of it for me is freedom,” Isaac said. “You have companies in that field who have made a conscious decision to either attack or undermine Christian values, conservative values. Things like that. And I think they have the free choice to do so, as much as I disagree, but I feel that we also have a freedom to create what we want to create.

The hope is to sign athletes across all different sports and to create a real infrastructure of people who are in the sports world. Moms and dads who want to buy their kids sneakers and clothes but want to give their money to a company that they know is going to work towards bolstering their values.

We can be proud of who we believe in. We don’t have to hide or be ashamed of it. As the day continues to get darker and darker, crazier and crazier, you standing up for what you believe in is only going to get harder but is only going to become more and more necessary.”

UNITUS is set to launch this August.

Isaac has struggled to stay healthy

Isaac played just 11 games this past season. He suffered a torn left adductor muscle which required surgery. Unfortunately, the 25-year-old has been plagued with injuries since entering the league. Most recently, he missed the last two seasons due to a torn ACL he sustained in 2020

When healthy, though, Isaac is lauded for being one of the best defenders in the NBA. For instance, prior to getting hurt in 2020, he was averaging 2.3 blocks and 1.6 steals per contest.

Categories NBA