Russell Wilson Looking to Trademark ‘Let Russ Cook’ Phrase

Nov 1, 2020; Seattle, Washington, USA; Seattle Seahawks quarterback Russell Wilson (3) passes against the San Francisco 49ers during the third quarter at CenturyLink Field.

Seattle Seahawks quarterback Russell Wilson is filing a suit to trademark the popular slogan “Let Russ Cook.” That is according to trademark attorney Josh Gerben.

The filing took place on Oct. 6 in Palm City, Florida. The trademark will reportedly cover kitchen clothing, as well as “cooking utensils and tools.” The astute Wilson appears to be taking full advantage of the “cook” aspect of the slogan.

According to ESPN’s Mark Rodgers, all proceeds will be going to the 31-year-old’s Why Not You Foundation.

He’s Cooking Now

The “Let Russ Cook” phrase became a rallying cry for Seahawks fans since week 3 of the 2019 season. It was an attempt to embolden Seattle’s coaching staff to mitigate the run-game and allow their franchise player to run the show. Lo and behold, their persistence paid off, and Wilson has been cooking ever since.

He currently has 26 touchdowns — second to only Tom Brady for the most through seven games. Wilson is also on pace to break the record for most touchdowns in a single season (Peyton Manning threw 55 in 2013). His current career high is only 35. Moreover, the MVP favorite is leading the Seahawks to the fourth-highest dropback percentage (67.3%). They ranked 31st in the NFL a season ago.

Wilson enjoys the phrase “Let Russ Cook” but is constantly quick to remind people that football is a team game. When asked about the slogan, the consummate pro lauded his teammates for their production on the field. The Seahawks are not a one-trick pony, and he doesn’t want the slogan to distract people from that.

“Listen, at the end of the day, I just want to win,” Wilson told the media. “Whatever it takes to win. I think I can definitely help us win, that’s for sure, but it’s not just me, it’s so many great players. We can do it in so many different ways, and to be explosive offensively running the ball, throwing the ball, throwing it deep, throwing it midrange, throwing it short, doing all the different things. We want to be versatile, and we can definitely do all those things. So for us, I think that’s really part of the recipe, I guess you could say of doing it all.”

Wilson and the Seahawks will play the Bills on Sunday.

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